--- title: Programmatic Blog | Marketing (4) description: Strategic insight from Infectious Media, the leading programmatic thinkers (4) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![pexels-photo-159888](https://news.keplergrp.com/hubfs/Imported_Blog_Media/pexels-photo-159888.jpeg)](https://news.keplergrp.com/changing-measurement-barriers) [News](https://news.keplergrp.com/tag/news) #### [Changing measurement barriers](https://news.keplergrp.com/changing-measurement-barriers) There are four key reasons why improving digital media measurement is a complex challenge. [Read More](https://news.keplergrp.com/changing-measurement-barriers) By: [Marketing](https://news.keplergrp.com/author/marketing), on Aug 21, 2018 [![Image uploaded from iOS (56)](https://news.keplergrp.com/hubfs/Image%20uploaded%20from%20iOS%20(56).jpg)](https://news.keplergrp.com/camara-education) [News](https://news.keplergrp.com/tag/news) #### [Infectious Media's work with Camara Education](https://news.keplergrp.com/camara-education) Infectious Media worked with Camara Education to help improve education in disadvantaged communities around the world, as part of a CSR ... [Read More](https://news.keplergrp.com/camara-education) By: [Marketing](https://news.keplergrp.com/author/marketing), on Aug 21, 2018 [![e17e998f-1707-4bf3-9954-a121cf2e49e9-original](https://news.keplergrp.com/hubfs/e17e998f-1707-4bf3-9954-a121cf2e49e9-original.jpeg)](https://news.keplergrp.com/deutsche-telekom-brings-in-infectious-media-to-help-implement-its-media-operating-model) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Deutsche Telekom brings in Infectious Media to help implement its Media Operating Model](https://news.keplergrp.com/deutsche-telekom-brings-in-infectious-media-to-help-implement-its-media-operating-model) With Deutsche Telekom recently introducing its new media operating model across Europe, the company has appointed Infectious Media as ... [Read More](https://news.keplergrp.com/deutsche-telekom-brings-in-infectious-media-to-help-implement-its-media-operating-model) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jun 14, 2018 [![g500-2017e28094deutsche-telekom-ag](https://news.keplergrp.com/hubfs/g500-2017e28094deutsche-telekom-ag.jpg)](https://news.keplergrp.com/taking-back-control-deutsche-telekom-on-its-journey-to-create-a-hybrid-media-model) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Taking back control: Deutsche Telekom on its journey to create a hybrid media model](https://news.keplergrp.com/taking-back-control-deutsche-telekom-on-its-journey-to-create-a-hybrid-media-model) Deutsche Telekom expects more brands to bring aspects of media buying in-house as they look for greater control and flexibility. Marketing ... [Read More](https://news.keplergrp.com/taking-back-control-deutsche-telekom-on-its-journey-to-create-a-hybrid-media-model) By: [Marketing](https://news.keplergrp.com/author/marketing), on May 31, 2018 [![IMG_20180424_225747](https://news.keplergrp.com/hubfs/IMG_20180424_225747.jpg)](https://news.keplergrp.com/winner-of-the-best-performance-marketing-technology-award) [News](https://news.keplergrp.com/tag/news) #### [Winner of the Best Performance Marketing Technology Award!](https://news.keplergrp.com/winner-of-the-best-performance-marketing-technology-award) Infectious Media wins the Best Performance Marketing Technology Award at the Performance Marketing Awards last night! [Read More](https://news.keplergrp.com/winner-of-the-best-performance-marketing-technology-award) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 25, 2018 [![close-up-measure-measurement-50634](https://news.keplergrp.com/hubfs/Imported_Blog_Media/close-up-measure-measurement-50634.jpg)](https://news.keplergrp.com/measurement-needs-a-fix) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Measurement needs a fix](https://news.keplergrp.com/measurement-needs-a-fix) Infectious Media launches a report and whitepaper with results showing that nearly all advertisers believe programmatic budgets are held ... [Read More](https://news.keplergrp.com/measurement-needs-a-fix) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 4, 2018 [![SAA Guide to Programmatic Advertising - WR3.jpg](https://news.keplergrp.com/hubfs/Events/SAA/SAA%20Guide%20to%20Programmatic%20Advertising%20-%20WR3.jpg)](https://news.keplergrp.com/saa-guide-to-programmatic-launch) [News](https://news.keplergrp.com/tag/news) #### [Infectious Media & Singapore Advertisers Association Launch Programmatic Guide](https://news.keplergrp.com/saa-guide-to-programmatic-launch) With the SAA, we launched a Guide to Programmatic Advertising to help APAC marketers navigate today’s complex digital advertising ecosystem [Read More](https://news.keplergrp.com/saa-guide-to-programmatic-launch) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 3, 2018 [![50.jpg](https://news.keplergrp.com/hubfs/Imported_Blog_Media/50.jpg)](https://news.keplergrp.com/tech-city-uk-future-fifty-2018) [News](https://news.keplergrp.com/tag/news) #### [Why joining Tech City UK’s Future Fifty has the potential to help us grow faster](https://news.keplergrp.com/tech-city-uk-future-fifty-2018) We are proud to have been named one Tech City UK's 2018 Future Fifty, alongside a privileged few late stage tech companies. [Read More](https://news.keplergrp.com/tech-city-uk-future-fifty-2018) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 2, 2018 [![way-918900_1920](https://news.keplergrp.com/hubfs/way-918900_1920.jpg)](https://news.keplergrp.com/career-pathways-adops) [News](https://news.keplergrp.com/tag/news) #### [Career pathways: Connor Slevin](https://news.keplergrp.com/career-pathways-adops) Our Pathway interviews highlight working life and career options available to staff. Here our Senior Ad Ops Manager tells us about his ... [Read More](https://news.keplergrp.com/career-pathways-adops) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 2, 2018 [![light-1834289_1920](https://news.keplergrp.com/hubfs/light-1834289_1920.jpg)](https://news.keplergrp.com/is-in-housing-programmatic-the-right-solution) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Is in-housing programmatic the right solution?](https://news.keplergrp.com/is-in-housing-programmatic-the-right-solution) Infectious Media hosted a roundtable with leading advertisers to understand their current attitudes towards the in-housing programmatic ... [Read More](https://news.keplergrp.com/is-in-housing-programmatic-the-right-solution) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 2, 2018 [1](https://news.keplergrp.com/author/marketing/page/1) [...](https://news.keplergrp.com/author/marketing/page/1) [2](https://news.keplergrp.com/author/marketing/page/2) [3](https://news.keplergrp.com/author/marketing/page/3) [4](https://news.keplergrp.com/author/marketing/page/4) [5](https://news.keplergrp.com/author/marketing/page/5) [6](https://news.keplergrp.com/author/marketing/page/6) [...](https://news.keplergrp.com/author/marketing/page/9) [24](https://news.keplergrp.com/author/marketing/page/24)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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