Programmatic Blog | Rachael Morris

Analytics

Programmatic has a measurement problem. Rachael Morris, Director of optimisation and insight, Infectious Media, explains why a new approach ...

By: Rachael Morris, on Jun 8, 2018

Strategy

For too long, agencies and brands haven’t focused on what campaigns are really trying to achieve. Rachael Morris, Infectious Media's ...

By: Rachael Morris, on May 29, 2018

Analytics

Learn about a typical working day for our Optimisation & Insights Director, Rachael Morris, and what advice she gives to people looking to ...

By: Rachael Morris, on May 17, 2018

Strategy

Rachael Morris, Director of optimisation and insight at Infectious Media, looks at where programmatic measurement falls short and how a ...

By: Rachael Morris, on May 11, 2018

Strategy

Rachael Morris, our Insights Director, talks us through how one client has made big steps towards better measurement in programmatic ...

By: Rachael Morris, on Apr 3, 2018

News

Our Optimisation & Insight Director, Rachael Morris, has been recognised for her achievements as one of the 50 Women in Ad Tech.

By: Rachael Morris, on Apr 2, 2018

Analytics

How can marketers prove the uplift of their programmatic advertising? And, if they can, would this open up more budget for campaigns

By: Rachael Morris, on Apr 4, 2018

Analytics

Some advertisers are saying anything under 100% viewability is not acceptable. But this might actually make your campaigns less efficient

By: Rachael Morris, on Apr 5, 2018

Analytics

What could happen if, instead of no sequential order, people received ads in order, with each one building on the last interaction?

By: Rachael Morris, on Apr 5, 2018

Blog