--- title: News (5) description: Strategic insights from Kepler, the leading programmatic thinkers. (5) --- - [Capabilities](https://www.keplergrp.com/capabilities) - [About](https://www.keplergrp.com/about) - [Who we are](https://news.keplergrp.com/kepler/page/www.keplergrp.com/about) - [EMEA](https://www.keplergrp.com/emea) - [APAC](https://www.keplergrp.com/apac) - [News](https://news.keplergrp.com/kepler) - [Blog](https://news.keplergrp.com/kepler) - [Insights](https://3336178.hs-sites.com/resources) - [Our Culture](https://www.keplergrp.com/our-culture) - [Careers](https://www.keplergrp.com/careers) - [Contact](https://www.keplergrp.com/contact) - [Capabilities](https://www.keplergrp.com/capabilities) - [About](https://www.keplergrp.com/about) - [Who we are](https://news.keplergrp.com/kepler/page/www.keplergrp.com/about) - [EMEA](https://www.keplergrp.com/emea) - [APAC](https://www.keplergrp.com/apac) - [News](https://news.keplergrp.com/kepler) - [Blog](https://news.keplergrp.com/kepler) - [Insights](https://3336178.hs-sites.com/resources) - [Our Culture](https://www.keplergrp.com/our-culture) - [Careers](https://www.keplergrp.com/careers) - [Contact](https://www.keplergrp.com/contact) # News ### Select Topic ![](https://www.campaigncreators.com/hubfs/blog_images/dropdown.svg) - [Strategy (29)](https://news.keplergrp.com/kepler/tag/strategy) - [News (16)](https://news.keplergrp.com/kepler/tag/news) - [Kepler Culture (15)](https://news.keplergrp.com/kepler/tag/kepler-culture) - [Technology (14)](https://news.keplergrp.com/kepler/tag/technology) - [Analytics (4)](https://news.keplergrp.com/kepler/tag/analytics) - [Kepler Events (4)](https://news.keplergrp.com/kepler/tag/kepler-events) - [Events (3)](https://news.keplergrp.com/kepler/tag/events) ### [Reaching European football fans with Facebook in-stream video ads](https://news.keplergrp.com/kepler/reaching-european-football-fans-with-facebook-in-stream-video-ads) In this case study we will show you how this UEFA Champions League sponsor reached more than double its forecasted campaign... [Read More](https://news.keplergrp.com/kepler/reaching-european-football-fans-with-facebook-in-stream-video-ads) ### [iOS 14.5 and the impact to the ad ecosystem](https://news.keplergrp.com/kepler/ios-14.5-and-the-impact-to-the-ad-ecosystem) Apple announced that iOS 14.5 will go live next week with updates that increase user privacy within mobile apps. Apple’s... [Read More](https://news.keplergrp.com/kepler/ios-14.5-and-the-impact-to-the-ad-ecosystem) ### [WEBINAR: What advertisers need to do to embrace a CTV-First Future](https://news.keplergrp.com/kepler/ctv-webinar-what-advertisers-need-to-do-to-embrace-a-ctv-first-future) The emergence of Connected TV can be seen as a true market disruptor which has only grown as a magnet for viewership in a... [Read More](https://news.keplergrp.com/kepler/ctv-webinar-what-advertisers-need-to-do-to-embrace-a-ctv-first-future) ### [POV: Google’s latest privacy announcement](https://news.keplergrp.com/kepler/pov-googles-latest-privacy-announcement) Yesterday, Google released ablog postconfirming it will not adopt alternative user-level identifiers once third party... [Read More](https://news.keplergrp.com/kepler/pov-googles-latest-privacy-announcement) ### [Google prioritizes responsive search ads as default ad type](https://news.keplergrp.com/kepler/google-prioritizes-responsive-search-ads-as-default-ad-type) Google announcedthat starting February 18th, responsive search ads will be replacing expanded text ads (ETAs) as the new... [Read More](https://news.keplergrp.com/kepler/google-prioritizes-responsive-search-ads-as-default-ad-type) ### [How advertisers can prepare for the iOS14 changes on Facebook Advertising](https://news.keplergrp.com/kepler/how-advertisers-can-prepare-for-the-ios14-changes-on-facebook-advertising) Paid advertising on every digital platform is undergoing a major transition in a new era of data legislation and privacy.... [Read More](https://news.keplergrp.com/kepler/how-advertisers-can-prepare-for-the-ios14-changes-on-facebook-advertising) ### [Preparing for Google’s simplified match types](https://news.keplergrp.com/kepler/preparing-for-googles-simplified-match-types) As part of its effort to make search results more relevant for users, yesterday Google announced major changes to keyword... [Read More](https://news.keplergrp.com/kepler/preparing-for-googles-simplified-match-types) ### [Is it time to advertise on TikTok?](https://news.keplergrp.com/kepler/is-it-time-to-advertise-on-tiktok) You may not yet have succumbed to the allure of TikTok’s addictive, never-ending feed, but you know someone who has or... [Read More](https://news.keplergrp.com/kepler/is-it-time-to-advertise-on-tiktok) ### [Video is bigger than just TV. Plan accordingly.](https://news.keplergrp.com/kepler/video-is-bigger-than-just-tv.-plan-accordingly) What is TV anymore? Advertisers and agencies may delineate video content by channel, but increasingly consumers don’t. It’s... 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