News
Reaching European football fans with Facebook in-stream video ads
In this case study we will show you how this UEFA Champions League sponsor reached more than double its forecasted campaign...
iOS 14.5 and the impact to the ad ecosystem
Apple announced that iOS 14.5 will go live next week with updates that increase user privacy within mobile apps. Apple’s...
WEBINAR: What advertisers need to do to embrace a CTV-First Future
The emergence of Connected TV can be seen as a true market disruptor which has only grown as a magnet for viewership in a...
POV: Google’s latest privacy announcement
Yesterday, Google released ablog postconfirming it will not adopt alternative user-level identifiers once third party...
Google prioritizes responsive search ads as default ad type
Google announcedthat starting February 18th, responsive search ads will be replacing expanded text ads (ETAs) as the new...
How advertisers can prepare for the iOS14 changes on Facebook Advertising
Paid advertising on every digital platform is undergoing a major transition in a new era of data legislation and privacy....
Preparing for Google’s simplified match types
As part of its effort to make search results more relevant for users, yesterday Google announced major changes to keyword...
Is it time to advertise on TikTok?
You may not yet have succumbed to the allure of TikTok’s addictive, never-ending feed, but you know someone who has or...
Video is bigger than just TV. Plan accordingly.
What is TV anymore? Advertisers and agencies may delineate video content by channel, but increasingly consumers don’t. It’s...