News
Navigating Facebook’s iOS14 Updates
What's changing? Increased privacy requirements in Apple's iOS 14 will have a significant impact on data collection,...
To DTC or not to DTC?
Will DTC work for your business? The allure of going direct-to-consumer is strong for many brands. With the potential for...
2021 AdTech predictions
The 5 most critical things to focus on this year Last year will go down as pivotal for AdTech for many reasons. But for both...
Google Ads Data Hub
Why Google’s Ads Data Hub (ADH) could be the answer to advertisers’ attribution and targeting prayers With the media...
What changes to Apple’s IDFA means for marketers
We spoke to leading marketers from ISBA and WFA who were concerned about the changes to Apple's IDFA Apple announced earlier...
How DTC transformation drove +79% digital revenue
The pandemic turned digital transformation from a growth tactic to a necessity for survival. While online sales on Black...
Preparing for the Cookieless Future: Data Clean Rooms
Data-driven marketing campaigns have long relied on scaled platforms like Google and Facebook for targeting a broad...
New Augmented Insights make it easier to read the signals
This past April, we launched Augmented Insights to reduce time to actionable insights by up to 90% and enable Kepler and...
Kepler & Infectious Media Join Forces to Create Global Innovation
Infectious Media, one of the firms that has powered the digital advertising revolution in Europe, announced today that it is...