News
Navigating Facebook’s iOS14 Updates
What's changing? Increased privacy requirements in Apple's iOS 14 will have a significant impact on data collection,...
What changes to Apple’s IDFA means for marketers
We spoke to leading marketers from ISBA and WFA who were concerned about the changes to Apple's IDFA Apple announced earlier...
How DTC transformation drove +79% digital revenue
The pandemic turned digital transformation from a growth tactic to a necessity for survival. While online sales on Black...
Preparing for the Cookieless Future: Data Clean Rooms
Data-driven marketing campaigns have long relied on scaled platforms like Google and Facebook for targeting a broad...
Have a direct response campaign? Now’s a good time to test podcasts
Podcasts have continued to gain popularity in recent years with both listeners and advertisers, despite COVID-driven drops...
Digital media planning must be reactive if you are to weather the pandemic
Our Account Director, Maria Ostberg, writes about how brands can better engage customers by embracing short-term digital...
Tailoring video campaigns to business goals
As the video ecosystem continues to expand, channel and partner complexity has become more difficult to navigate....
DV360 Custom Bidding drives up to +90% ROAS
For the past few months, Kepler has been participating in DV360’s Custom Biddingbeta. Custom Bidding is an evolution of...
ISBA New Normal: Are we heading for Mediapalooza 2.0?
Last week our CEO and Co-founder, Martin Kelly, wrote an article for ISBA, titled Are we heading for Mediapalooza 2.0? It...