--- title: Programmatic Blog | Marketing (16) description: Strategic insight from Infectious Media, the leading programmatic thinkers (16) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/programmatic-premium-media-longer-buying-power-buying-smart) #### [With Programmatic Premium, media is no longer about buying power, it’s about buying smart](https://news.keplergrp.com/programmatic-premium-media-longer-buying-power-buying-smart) With Programmatic Premium, media is no longer about buying power, it’s about buying smart [Read More](https://news.keplergrp.com/programmatic-premium-media-longer-buying-power-buying-smart) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/isba-survey-advertisers-still-uncertain-real-time-advertising-rta) #### [ISBA survey: advertisers still uncertain about real-time advertising (RTA)](https://news.keplergrp.com/isba-survey-advertisers-still-uncertain-real-time-advertising-rta) ISBA survey: advertisers still uncertain about real-time advertising (RTA) [Read More](https://news.keplergrp.com/isba-survey-advertisers-still-uncertain-real-time-advertising-rta) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/unobvious-optimisation-metric-can-right-one) #### [How an unobvious optimisation metric can be the right one](https://news.keplergrp.com/unobvious-optimisation-metric-can-right-one) How an unobvious optimisation metric can be the right one [Read More](https://news.keplergrp.com/unobvious-optimisation-metric-can-right-one) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/infectious-media-strengthens-data-science-analytics-capabilities-new-appointment) #### [Infectious Media further strengthens its data science and analytics capabilities with new appointment](https://news.keplergrp.com/infectious-media-strengthens-data-science-analytics-capabilities-new-appointment) Infectious Media further strengthens its data science and analytics capabilities with new appointment [Read More](https://news.keplergrp.com/infectious-media-strengthens-data-science-analytics-capabilities-new-appointment) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![Breakthrough50_Awards2.jpg](https://news.keplergrp.com/hubfs/Imported_Blog_Media/Breakthrough50_Awards2.jpg)](https://news.keplergrp.com/infectious-media-chosen-one-uks-best-fast-growth-businesses) #### [Infectious Media chosen as one of the UK's best fast-growth businesses](https://news.keplergrp.com/infectious-media-chosen-one-uks-best-fast-growth-businesses) Infectious Media chosen as one of the UK's best fast-growth businesses [Read More](https://news.keplergrp.com/infectious-media-chosen-one-uks-best-fast-growth-businesses) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/dynamic-creative) #### [What is dynamic creative?](https://news.keplergrp.com/dynamic-creative) Dynamic creative is simply any creative that changes automatically based on information about the user, whether this is related to their ... [Read More](https://news.keplergrp.com/dynamic-creative) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![drum_digital-trading-awards.png](https://news.keplergrp.com/hubfs/Imported_Blog_Media/drum_digital-trading-awards.png)](https://news.keplergrp.com/infectious-media-scoops-grand-prix-waitrose-campaign-drums-digital-trading-awards) #### [Infectious Media wins Grand Prix for work with Waitrose at The Drum's Digital Trading Awards](https://news.keplergrp.com/infectious-media-scoops-grand-prix-waitrose-campaign-drums-digital-trading-awards) Infectious Media wins Grand Prix for work with Waitrose at The Drum's Digital Trading Awards [Read More](https://news.keplergrp.com/infectious-media-scoops-grand-prix-waitrose-campaign-drums-digital-trading-awards) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 14, 2017 [![EDAA-seal-300.jpg](https://news.keplergrp.com/hubfs/Imported_Blog_Media/EDAA-seal-300.jpg)](https://news.keplergrp.com/abc-uk-issues-edaa-trust-seal-infectious-media) #### [ABC UK issues EDAA Trust Seal to Infectious Media](https://news.keplergrp.com/abc-uk-issues-edaa-trust-seal-infectious-media) ABC UK issues EDAA Trust Seal to Infectious Media [Read More](https://news.keplergrp.com/abc-uk-issues-edaa-trust-seal-infectious-media) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/infectious-media-chosen-one-innovative-technology-startups-europe) #### [Infectious Media chosen as one of the most innovative technology startups in Europe](https://news.keplergrp.com/infectious-media-chosen-one-innovative-technology-startups-europe) Infectious Media chosen as one of the most innovative technology startups in Europe [Read More](https://news.keplergrp.com/infectious-media-chosen-one-innovative-technology-startups-europe) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/infectious-media-finalist-2014-red-herring-top-100-europe-award-2) #### [Infectious Media is a Finalist for the 2014 Red Herring Top 100 Europe Award](https://news.keplergrp.com/infectious-media-finalist-2014-red-herring-top-100-europe-award-2) Infectious Media is a Finalist for the 2014 Red Herring Top 100 Europe Award [Read More](https://news.keplergrp.com/infectious-media-finalist-2014-red-herring-top-100-europe-award-2) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [1](https://news.keplergrp.com/author/marketing/page/1) [...](https://news.keplergrp.com/author/marketing/page/11) [14](https://news.keplergrp.com/author/marketing/page/14) [15](https://news.keplergrp.com/author/marketing/page/15) [16](https://news.keplergrp.com/author/marketing/page/16) [17](https://news.keplergrp.com/author/marketing/page/17) [18](https://news.keplergrp.com/author/marketing/page/18) [...](https://news.keplergrp.com/author/marketing/page/21) [24](https://news.keplergrp.com/author/marketing/page/24)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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