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Download our latest thinking on Transformation of Media
The digital revolution of media and marketing is undeniable. There has been a total transformation of what advertisers need....
DBS Bank reinvents brand campaigns with a full-funnel approach
In this case study we explore how adopting a digital-first mindset led DBS Bank to create an industry-first creative...
Google Delays Deprecation of 3rd Party Cookies
Advertisers have until late 2023 to adopt alternatives to third-party cookies, now that Google announced it will delay...
Prime Day 2021: Key Takeaways
Prime Day broke its own record again. Amazon reported selling more than250 millionitems this year, an estimated 21%...
iOS 15: Bracing For Ad Impact Amid New Privacy Features
At WWDC on June 7-11, Appleannounceda host of privacy features for iOS 15, iPadOS 15, macOS Monterey, and watchOS8 to be...
Is your brand ready to make the most of Amazon’s Prime Day?
Prime Day sales hit a record high last year, as third-party Amazon sales surpassed the $3.5 billion mark, a nearly 60%...
Fueling acquisition across the funnel
In this case study we will discuss how we worked with M&S to rejuvenate its brand with a key demographic to drive new...
Reaching European football fans with Facebook in-stream video ads
In this case study we will show you how this UEFA Champions League sponsor reached more than double its forecasted campaign...
iOS 14.5 and the impact to the ad ecosystem
Apple announced that iOS 14.5 will go live next week with updates that increase user privacy within mobile apps. Apple’s...