News

Yesterday, Google released ablog postconfirming it will not adopt alternative user-level identifiers once third party...

Google announcedthat starting February 18th, responsive search ads will be replacing expanded text ads (ETAs) as the new...

As part of its effort to make search results more relevant for users, yesterday Google announced major changes to keyword...

You may not yet have succumbed to the allure of TikTok’s addictive, never-ending feed, but you know someone who has or...

What is TV anymore? Advertisers and agencies may delineate video content by channel, but increasingly consumers don’t. It’s...

What's changing? Increased privacy requirements in Apple's iOS 14 will have a significant impact on data collection,...

We spoke to leading marketers from ISBA and WFA who were concerned about the changes to Apple's IDFA Apple announced earlier...

The pandemic turned digital transformation from a growth tactic to a necessity for survival. While online sales on Black...

Data-driven marketing campaigns have long relied on scaled platforms like Google and Facebook for targeting a broad...