News

Using Google’s Custom Bidding algorithm to boost digital advertising value

Much of the buying on programmatic auctions is still through off-the-shelf algorithms, these are provided as standard by the...

Marketing in a post-COVID world

Analyzing the impact of COVID across consumer patterns, media prices, and messaging to adjust to the new normal ‍

Assessing COVID-19’s impact on the TV and OTT/CTV ecosystem

Highlighting expected challenges, opportunities and impacts ‍

Marketing for the common good

Marketers wield incredible power. With strategy, data, and technology, we create programs that influence people, shape...