News
Using Google’s Custom Bidding algorithm to boost digital advertising value
Much of the buying on programmatic auctions is still through off-the-shelf algorithms, these are provided as standard by the...
Marketing in a post-COVID world
Analyzing the impact of COVID across consumer patterns, media prices, and messaging to adjust to the new normal
Kepler at Home: Rick Greenberg
The sweet sound of teamwork Welcome to the second edition of Kepler at Home. While we’re all adjusting to new schedules...
Kepler at Home: Rebecca Ryan
Remember your own resilience Welcome to the first edition of Kepler at Home. While we’re all adjusting to new schedules...
Kepler at Home: Justin Sous
Staying close while physically apart Welcome to the third edition of Kepler at Home. While we’re all adjusting to new...
Kepler at Home: Elizabeth Meola
Life in the little things Welcome to the fourth edition of Kepler at Home. While we’re all adjusting to new schedules and...
Assessing COVID-19’s impact on the TV and OTT/CTV ecosystem
Highlighting expected challenges, opportunities and impacts
Marketing for the common good
Marketers wield incredible power. With strategy, data, and technology, we create programs that influence people, shape...