--- title: Programmatic Blog | Marketing (19) description: Strategic insight from Infectious Media, the leading programmatic thinkers (19) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/take-advantage-real-time-creative-opportunity-2) #### [Take advantage of the real-time creative opportunity](https://news.keplergrp.com/take-advantage-real-time-creative-opportunity-2) Take advantage of the real-time creative opportunity [Read More](https://news.keplergrp.com/take-advantage-real-time-creative-opportunity-2) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/infectious-media-named-britains-17th-fastest-growing-private-technology-company) #### [Infectious Media Named Britain’s 17th Fastest-Growing Private Technology Company](https://news.keplergrp.com/infectious-media-named-britains-17th-fastest-growing-private-technology-company) The top performing technology companies in Britain were announced in the Tech Track 100 supplement of the Sunday Times yesterday, and ... [Read More](https://news.keplergrp.com/infectious-media-named-britains-17th-fastest-growing-private-technology-company) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![dmexco.jpg](https://news.keplergrp.com/hubfs/Imported_Blog_Media/dmexco.jpg)](https://news.keplergrp.com/we_re_exhibiting_at_dmexco) #### [We’re exhibiting at Dmexco, see you there!](https://news.keplergrp.com/we_re_exhibiting_at_dmexco) Our DACH Country Manager, Stefan Beckmann will be speaking in the Programmatic Media Debate on Trading Across Platforms 2.15 pm, 19th Sept ... [Read More](https://news.keplergrp.com/we_re_exhibiting_at_dmexco) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/advertising-attribution-change-the-game-and-win-earlier) #### [Change the Game and Win Earlier with Advertising Attribution](https://news.keplergrp.com/advertising-attribution-change-the-game-and-win-earlier) In advertising attribution, your different media channels are part of a team, working together to score that all important goal. ... [Read More](https://news.keplergrp.com/advertising-attribution-change-the-game-and-win-earlier) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/exchangewire-150x150.png)](https://news.keplergrp.com/next-step-real-time-advertising) #### [The Next Step for Real-Time Advertising](https://news.keplergrp.com/next-step-real-time-advertising) Our CEO, Martin Kelly, features on Exchangewire giving chapter and verse on where the real time advertising industry is headed. [Read More](https://news.keplergrp.com/next-step-real-time-advertising) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/whatever-you-do-dont-use-ctr-to-lead-your-click-based-rtb-campaigns) #### [Whatever you do, don’t use CTR to lead your click based RTB campaigns](https://news.keplergrp.com/whatever-you-do-dont-use-ctr-to-lead-your-click-based-rtb-campaigns) KPI’s all have their strengths and weaknesses and will give advertisers different insight into how the campaign is performing... [Read More](https://news.keplergrp.com/whatever-you-do-dont-use-ctr-to-lead-your-click-based-rtb-campaigns) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![marketing-week-image-150x150.png](https://news.keplergrp.com/hubfs/Imported_Blog_Media/marketing-week-image-150x150.png)](https://news.keplergrp.com/programmatic-buying-get-programme) #### [Programmatic buying is the way forward for online marketing](https://news.keplergrp.com/programmatic-buying-get-programme) Are brands are deploying data effectively enough to realise the full potential of their online ad buying - featuring interviews with Sky ... [Read More](https://news.keplergrp.com/programmatic-buying-get-programme) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 14, 2017 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/french-private-video-exchange-is-a-great-opportunity-for-brand-advertisers) #### [French Private Video Exchange is a Great Opportunity for Brand Advertisers](https://news.keplergrp.com/french-private-video-exchange-is-a-great-opportunity-for-brand-advertisers) StickyAds Video Exchange’s recent integration with TubeMogul’s buying platform has allowed access to French premium video inventory.This is ... [Read More](https://news.keplergrp.com/french-private-video-exchange-is-a-great-opportunity-for-brand-advertisers) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 14, 2017 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/martinkellynew.jpg)](https://news.keplergrp.com/the-future-of-real-time-bidding) #### [The Future of Real Time Bidding](https://news.keplergrp.com/the-future-of-real-time-bidding) Martin Kelly, CEO and Co-founder, Infectious Media, explains why the future of real-time bidding lies with improving the advertising ... [Read More](https://news.keplergrp.com/the-future-of-real-time-bidding) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/infectious-media-named-europes-third-fastest-growing-digital-company) #### [Infectious Media is named Europe’s third fastest growing digital company](https://news.keplergrp.com/infectious-media-named-europes-third-fastest-growing-digital-company) Infectious Media, the real time advertising specialist, was named Europe’s third fastest growing digital company at the Media Momentum ... [Read More](https://news.keplergrp.com/infectious-media-named-europes-third-fastest-growing-digital-company) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 14, 2017 [1](https://news.keplergrp.com/author/marketing/page/1) [...](https://news.keplergrp.com/author/marketing/page/14) [17](https://news.keplergrp.com/author/marketing/page/17) [18](https://news.keplergrp.com/author/marketing/page/18) [19](https://news.keplergrp.com/author/marketing/page/19) [20](https://news.keplergrp.com/author/marketing/page/20) [21](https://news.keplergrp.com/author/marketing/page/21) [...](https://news.keplergrp.com/author/marketing/page/24) [24](https://news.keplergrp.com/author/marketing/page/24)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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