--- title: Programmatic Blog (14) description: Strategic insight from Infectious Media, the leading programmatic thinkers (14) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/how-to-get-the-right-level-of-viewability) [Strategy](https://news.keplergrp.com/tag/strategy) #### [How to get the right level of viewability](https://news.keplergrp.com/how-to-get-the-right-level-of-viewability) Using the MRC definition, it is reported that viewability of programmatic adverts could be as low as 40%. But this varies considerably by ... [Read More](https://news.keplergrp.com/how-to-get-the-right-level-of-viewability) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 2, 2018 [![binoculars-blond-blonde-160514](https://news.keplergrp.com/hubfs/binoculars-blond-blonde-160514.jpg)](https://news.keplergrp.com/understanding-viewability) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Understanding Viewability](https://news.keplergrp.com/understanding-viewability) The definition of a viewable impression was set in 2014 by cross industry body, JICWEBS. This stated that at least 50% of an ad’s pixels ... [Read More](https://news.keplergrp.com/understanding-viewability) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 4, 2018 [![](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/how-concerned-are-advertisers-about-viewability) [Strategy](https://news.keplergrp.com/tag/strategy) #### [How concerned are advertisers about viewability?](https://news.keplergrp.com/how-concerned-are-advertisers-about-viewability) The MRC states that 50% or more of a display ad’s pixels should be in-view for 1 continuous second or longer, or 2 continuous seconds for ... [Read More](https://news.keplergrp.com/how-concerned-are-advertisers-about-viewability) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 2, 2018 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/brand-safety) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Ensuring brand safety in programmatic advertising](https://news.keplergrp.com/brand-safety) Learn the simple steps that marketers can use to put the basic precautions in place to avoid appearing next to undesirable content online. [Read More](https://news.keplergrp.com/brand-safety) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 2, 2018 [![hacking-2903156_1920](https://news.keplergrp.com/hubfs/hacking-2903156_1920.jpg)](https://news.keplergrp.com/media-quality-advertiser-guide) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Infectious Media launches guide to address growing advertiser concern over media quality](https://news.keplergrp.com/media-quality-advertiser-guide) Programmatic specialist Infectious Media launches new guide to address growing advertiser concern over ad fraud, brand safety & viewability [Read More](https://news.keplergrp.com/media-quality-advertiser-guide) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 3, 2018 [![fraud-prevention-3188092_1920](https://news.keplergrp.com/hubfs/fraud-prevention-3188092_1920.jpg)](https://news.keplergrp.com/an-introduction-to-the-ad-fraud-task-team) [Analytics](https://news.keplergrp.com/tag/analytics) #### [An introduction to the Ad Fraud Task Team](https://news.keplergrp.com/an-introduction-to-the-ad-fraud-task-team) We have created our own Ad Fraud Task Force to tackle fraudulent activity. Read how we minimise ad fraud in our clients' programmatic buying [Read More](https://news.keplergrp.com/an-introduction-to-the-ad-fraud-task-team) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 3, 2018 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/eye-1103592_1280-1024x528.png)](https://news.keplergrp.com/valuable-impressions-are-you-paying-for-ads-which-arent-seen) #### [Valuable Impressions – Are you paying for ads which aren’t seen?](https://news.keplergrp.com/valuable-impressions-are-you-paying-for-ads-which-arent-seen) Valuable Impressions – Are you paying for ads which aren’t seen? [Read More](https://news.keplergrp.com/valuable-impressions-are-you-paying-for-ads-which-arent-seen) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 24, 2017 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/understanding-ad-fraud) #### [Understanding Ad Fraud](https://news.keplergrp.com/understanding-ad-fraud) Understand ad fraud in today's world of digital ad trading within programmatic [Read More](https://news.keplergrp.com/understanding-ad-fraud) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 24, 2017 [![Algorithms-In-Computer-Science](https://news.keplergrp.com/hubfs/Algorithms-In-Computer-Science.jpg)](https://news.keplergrp.com/why-we-need-both-data-science-and-data-engineering) [Technology](https://news.keplergrp.com/tag/technology) #### [Why we need both Data Science & Data Engineering](https://news.keplergrp.com/why-we-need-both-data-science-and-data-engineering) Next in our Tech Blog series, we discuss the importance of using both Data Scientists and Data Engineers for better programmatic advertising [Read More](https://news.keplergrp.com/why-we-need-both-data-science-and-data-engineering) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 3, 2018 [![mS9f8hzM.jpg](https://news.keplergrp.com/hubfs/Imported_Blog_Media/mS9f8hzM.jpg)](https://news.keplergrp.com/brands-expect-transparency-to-be-fixed-but-brand-safety-is-still-a-concern) #### [Brands expect transparency to be fixed, but brand safety is still a concern](https://news.keplergrp.com/brands-expect-transparency-to-be-fixed-but-brand-safety-is-still-a-concern) Brands expect transparency to be fixed, but brand safety is still a concern [Read More](https://news.keplergrp.com/brands-expect-transparency-to-be-fixed-but-brand-safety-is-still-a-concern) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 24, 2017 [1](https://news.keplergrp.com/page/1) [...](https://news.keplergrp.com/page/9) [12](https://news.keplergrp.com/page/12) [13](https://news.keplergrp.com/page/13) [14](https://news.keplergrp.com/page/14) [15](https://news.keplergrp.com/page/15) [16](https://news.keplergrp.com/page/16) [...](https://news.keplergrp.com/page/19) [33](https://news.keplergrp.com/page/33)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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