Programmatic Blog (14)

Strategy

Using the MRC definition, it is reported that viewability of programmatic adverts could be as low as 40%. But this varies considerably by ...

By: Marketing, on Apr 2, 2018

Strategy

The definition of a viewable impression was set in 2014 by cross industry body, JICWEBS. This stated that at least 50% of an ad’s pixels ...

By: Marketing, on Apr 4, 2018

Strategy

The MRC states that 50% or more of a display ad’s pixels should be in-view for 1 continuous second or longer, or 2 continuous seconds for ...

By: Marketing, on Apr 2, 2018

Strategy

Learn the simple steps that marketers can use to put the basic precautions in place to avoid appearing next to undesirable content online.

By: Marketing, on Apr 2, 2018

Strategy

Programmatic specialist Infectious Media launches new guide to address growing advertiser concern over ad fraud, brand safety & viewability

By: Marketing, on Apr 3, 2018

Analytics

Technology

Next in our Tech Blog series, we discuss the importance of using both Data Scientists and Data Engineers for better programmatic advertising

By: Marketing, on Apr 3, 2018

By: Marketing, on Jul 24, 2017

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Blog