--- title: Programmatic Blog (15) description: Strategic insight from Infectious Media, the leading programmatic thinkers (15) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/programmatic-technology) #### [Programmatic Technology](https://news.keplergrp.com/programmatic-technology) Advertisers need an appreciation of how different pieces of technology can work together to realise their objectives. [Read More](https://news.keplergrp.com/programmatic-technology) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 18, 2017 [![_DSC1066](https://news.keplergrp.com/hubfs/_DSC1066.jpg)](https://news.keplergrp.com/shailin-dhar-mobile-app-video-ad-fraud-continue-to-plague-buyers-sellers) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Mobile app and video ad fraud continue to plague buyers & sellers](https://news.keplergrp.com/shailin-dhar-mobile-app-video-ad-fraud-continue-to-plague-buyers-sellers) How can advertisers avoid ad fraud? Shailin Dhar, anti fraud expert explains how fraud is a problem across 3 areas: mobile, video & ... [Read More](https://news.keplergrp.com/shailin-dhar-mobile-app-video-ad-fraud-continue-to-plague-buyers-sellers) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 2, 2018 [![ISBA.gif](https://news.keplergrp.com/hubfs/Imported_Blog_Media/ISBA.gif)](https://news.keplergrp.com/programmatic-campaign-planning) #### [Programmatic campaign planning](https://news.keplergrp.com/programmatic-campaign-planning) Programmatic campaign planning [Read More](https://news.keplergrp.com/programmatic-campaign-planning) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 14, 2017 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/JICWEBS-360.jpg)](https://news.keplergrp.com/combatting-the-ad-fraudsters) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Combating the ad-fraudsters](https://news.keplergrp.com/combatting-the-ad-fraudsters) Learn how to combat the ad fraudsters within the programmatic industry. [Read More](https://news.keplergrp.com/combatting-the-ad-fraudsters) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 3, 2018 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/programmatic-advertising-has-changed-the-rules-of-traditional-media-buying) #### [Programmatic advertising has changed the rules of traditional media buying](https://news.keplergrp.com/programmatic-advertising-has-changed-the-rules-of-traditional-media-buying) Programmatic advertising has changed the rules of traditional media buying [Read More](https://news.keplergrp.com/programmatic-advertising-has-changed-the-rules-of-traditional-media-buying) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 14, 2017 [![](https://news.keplergrp.com/hubfs/board-marketing-strategy-6229.jpg)](https://news.keplergrp.com/what-you-need-to-create-a-programmatic-advertising-strategy) [Strategy](https://news.keplergrp.com/tag/strategy) #### [What you need to create a programmatic advertising strategy](https://news.keplergrp.com/what-you-need-to-create-a-programmatic-advertising-strategy) Find out what advertisers need to create a programmatic advertising strategy, taken from our programmatic guide with ISBA. [Read More](https://news.keplergrp.com/what-you-need-to-create-a-programmatic-advertising-strategy) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 24, 2018 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/evolve-marketing-strategy-using-programmatic) #### [How to Evolve your Marketing Strategy using Programmatic.](https://news.keplergrp.com/evolve-marketing-strategy-using-programmatic) How to Evolve your Marketing Strategy using Programmatic. [Read More](https://news.keplergrp.com/evolve-marketing-strategy-using-programmatic) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 24, 2018 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/career-pathway-1024x684.jpg)](https://news.keplergrp.com/career-pathways) #### [Career Pathways: Sabah Uddin](https://news.keplergrp.com/career-pathways) Career Pathways: Marie Turk [Read More](https://news.keplergrp.com/career-pathways) By: [Marketing](https://news.keplergrp.com/author/marketing), on May 18, 2021 [![isba-14.png](https://news.keplergrp.com/hubfs/Imported_Blog_Media/isba-14.png)](https://news.keplergrp.com/programmatic-barriers-to-advertisers) #### [The barriers & impacts of programmatic](https://news.keplergrp.com/programmatic-barriers-to-advertisers) The barriers & impacts of programmatic [Read More](https://news.keplergrp.com/programmatic-barriers-to-advertisers) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 24, 2018 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/how-programmatic-works) #### [How does Programmatic work?](https://news.keplergrp.com/how-programmatic-works) The first step in getting the most from programmatic advertising is an understanding of how it works. [Read More](https://news.keplergrp.com/how-programmatic-works) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 24, 2018 [1](https://news.keplergrp.com/page/1) [...](https://news.keplergrp.com/page/10) [13](https://news.keplergrp.com/page/13) [14](https://news.keplergrp.com/page/14) [15](https://news.keplergrp.com/page/15) [16](https://news.keplergrp.com/page/16) [17](https://news.keplergrp.com/page/17) [...](https://news.keplergrp.com/page/20) [33](https://news.keplergrp.com/page/33)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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