Programmatic Blog | Strategy (4)

Strategy

Measurement needs a fix

Infectious Media launches a report and whitepaper with results showing that nearly all advertisers believe programmatic budgets are held ...

By: Marketing, on Apr 4, 2018

Strategy

Solving the attribution conundrum with incrementality

Accurate measurement of programmatic advertising is difficult. It has traditionally relied on outdated metrics that do either under- or ...

By: Chris Ball, on Apr 5, 2018

Strategy

Measurement-savvy Advertisers Have Got The Big Agencies Worrying

How do you know if your digital advertising is driving actual business uplift? Infectious Media's Managing Director, Attila Jakab, explains ...

By: Attila Jakab, on Apr 2, 2018

Strategy

Client case study: Creating a new incremental model

Rachael Morris, our Insights Director, talks us through how one client has made big steps towards better measurement in programmatic ...

By: Rachael Morris, on Apr 3, 2018

Strategy

Why the future of programmatic depends on a hybrid model

Martin Kelly, CEO & Co-Founder at Infectious Media explains how advertisers should look at building a hybrid model to make their ...

By: Martin Kelly, on Apr 3, 2018

Strategy

The Programmatic Future Points to a Hybrid Model

Attila Jakab, Infectious Media's Managing Director discusses why the hybrid model is an efficient alternative to in-housing programmatic ...

By: Attila Jakab, on Apr 3, 2018

Strategy

Brands Should Consider A Hybrid Model When Rethinking Their Programmatic Capabilities

Current events & changes in the industry are influencing the way brands work with their agencies, which have both parties rethinking the ...

By: Attila Jakab, on Apr 2, 2018

Strategy

Full programmatic in-housing is the wrong answer to the right questions

Brands might be keen to bring programmatic buying in-house but the best solution lies in a hybrid approach. Attila Jakab explains why in ...

By: Attila Jakab, on Apr 2, 2018

Strategy

Data transparency is a key priority for advertisers

Dan Larden, Global strategic partnerships director at Infectious Media, discusses getting full transparency in digital advertising with Seb ...

By: Dan Larden, on Apr 2, 2018

Strategy

Is in-housing programmatic the right solution?

Infectious Media hosted a roundtable with leading advertisers to understand their current attitudes towards the in-housing programmatic ...

By: Marketing, on Apr 2, 2018

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Blog

Measurement needs a fix

Solving the attribution conundrum with incrementality

Measurement-savvy Advertisers Have Got The Big Agencies Worrying

Client case study: Creating a new incremental model

Why the future of programmatic depends on a hybrid model

The Programmatic Future Points to a Hybrid Model

Brands Should Consider A Hybrid Model When Rethinking Their Programmatic Capabilities

Full programmatic in-housing is the wrong answer to the right questions

Data transparency is a key priority for advertisers

Is in-housing programmatic the right solution?

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