--- title: Programmatic Blog | Strategy (7) description: Strategy | Strategic insight from Infectious Media, the leading programmatic thinkers (7) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![_DSC1066](https://news.keplergrp.com/hubfs/_DSC1066.jpg)](https://news.keplergrp.com/shailin-dhar-mobile-app-video-ad-fraud-continue-to-plague-buyers-sellers) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Mobile app and video ad fraud continue to plague buyers & sellers](https://news.keplergrp.com/shailin-dhar-mobile-app-video-ad-fraud-continue-to-plague-buyers-sellers) How can advertisers avoid ad fraud? Shailin Dhar, anti fraud expert explains how fraud is a problem across 3 areas: mobile, video & ... [Read More](https://news.keplergrp.com/shailin-dhar-mobile-app-video-ad-fraud-continue-to-plague-buyers-sellers) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 2, 2018 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/JICWEBS-360.jpg)](https://news.keplergrp.com/combatting-the-ad-fraudsters) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Combating the ad-fraudsters](https://news.keplergrp.com/combatting-the-ad-fraudsters) Learn how to combat the ad fraudsters within the programmatic industry. [Read More](https://news.keplergrp.com/combatting-the-ad-fraudsters) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 3, 2018 [![](https://news.keplergrp.com/hubfs/board-marketing-strategy-6229.jpg)](https://news.keplergrp.com/what-you-need-to-create-a-programmatic-advertising-strategy) [Strategy](https://news.keplergrp.com/tag/strategy) #### [What you need to create a programmatic advertising strategy](https://news.keplergrp.com/what-you-need-to-create-a-programmatic-advertising-strategy) Find out what advertisers need to create a programmatic advertising strategy, taken from our programmatic guide with ISBA. [Read More](https://news.keplergrp.com/what-you-need-to-create-a-programmatic-advertising-strategy) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 24, 2018 [![Attila Headshot.jpeg](https://news.keplergrp.com/hubfs/Premium%20Content/Headshots%20for%20landing%20pages/Attila%20Headshot.jpeg)](https://news.keplergrp.com/tackling-ad-fraud-requires-a-new-approach-to-programmatic-measurement) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Tackling Ad Fraud Requires a New Approach to Programmatic Measurement](https://news.keplergrp.com/tackling-ad-fraud-requires-a-new-approach-to-programmatic-measurement) Whilst ad fraud continues to create industry headlines, discussion on how to combat it is everywhere. But there is one frequently ... [Read More](https://news.keplergrp.com/tackling-ad-fraud-requires-a-new-approach-to-programmatic-measurement) By: [Attila Jakab](https://news.keplergrp.com/author/attila-jakab), on Apr 3, 2018 [![balls-272407_1280](https://news.keplergrp.com/hubfs/Imported_Blog_Media/balls-272407_1280.jpg)](https://news.keplergrp.com/how-to-juggle-more-agencies-in-a-programmatic-world) [Strategy](https://news.keplergrp.com/tag/strategy) #### [How to juggle more agencies in a programmatic world](https://news.keplergrp.com/how-to-juggle-more-agencies-in-a-programmatic-world) How can you add another agency to the plan without creating tension or increasing workload? Pete Hanford, Revenue Director, shares his ... [Read More](https://news.keplergrp.com/how-to-juggle-more-agencies-in-a-programmatic-world) By: [Pete Hanford](https://news.keplergrp.com/author/pete-hanford), on Apr 5, 2018 [![Why Sorrell is wrong about the in-house programmatic trend](https://news.keplergrp.com/hubfs/Imported_Blog_Media/martin-sorrell.jpg)](https://news.keplergrp.com/why-sorrell-is-wrong-about-the-in-house-programmatic-trend) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Why Sorrell is wrong about the in-house programmatic trend](https://news.keplergrp.com/why-sorrell-is-wrong-about-the-in-house-programmatic-trend) Sir Martin Sorrell’s view that advertisers trying to do programmatic in-house will be a short-lived trend is incorrect, argues Infectious ... [Read More](https://news.keplergrp.com/why-sorrell-is-wrong-about-the-in-house-programmatic-trend) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Apr 5, 2018 [![Data Science 1](https://news.keplergrp.com/hubfs/Imported_Blog_Media/Data%20Science%201.jpeg)](https://news.keplergrp.com/the-four-tricks-marketers-miss-with-their-own-data) [Strategy](https://news.keplergrp.com/tag/strategy) #### [The four tricks marketers miss with their own data](https://news.keplergrp.com/the-four-tricks-marketers-miss-with-their-own-data) James Coulson, Strategy Director at Infectious Media, reveals four easy-wins that most marketers miss out on. [Read More](https://news.keplergrp.com/the-four-tricks-marketers-miss-with-their-own-data) By: [James Coulson](https://news.keplergrp.com/author/james-coulson), on Apr 4, 2018 [![measurement-krawiecka-3176115_1920](https://news.keplergrp.com/hubfs/measurement-krawiecka-3176115_1920.jpg)](https://news.keplergrp.com/how-can-you-bring-the-board-along-when-challenging-your-programmatic-media-measurement) [Strategy](https://news.keplergrp.com/tag/strategy) #### [How to successfully challenge your programmatic media measurement (Updated for 2018)](https://news.keplergrp.com/how-can-you-bring-the-board-along-when-challenging-your-programmatic-media-measurement) Digital measurement has stumbled at the first hurdle, held back by a tendency to measure what is easy. Pete Hanford shares his insights on ... [Read More](https://news.keplergrp.com/how-can-you-bring-the-board-along-when-challenging-your-programmatic-media-measurement) By: [Pete Hanford](https://news.keplergrp.com/author/pete-hanford), on May 30, 2018 [![model-3282662_1280](https://news.keplergrp.com/hubfs/model-3282662_1280.jpg)](https://news.keplergrp.com/martin-kelly-programmatic-2015-headed) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Martin Kelly on programmatic in 2015 and where it's headed](https://news.keplergrp.com/martin-kelly-programmatic-2015-headed) BradInsight interviewed our CEO and co-founder Martin Kelly on programmatic in 2015, viewability and walled gardens [Read More](https://news.keplergrp.com/martin-kelly-programmatic-2015-headed) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Apr 5, 2018 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/is-creativity-limited-by-data) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Is creativity limited by data?](https://news.keplergrp.com/is-creativity-limited-by-data) The advent of programmatic advertising has enabled advertisers to use data to drive the performance of their online display campaigns. [Read More](https://news.keplergrp.com/is-creativity-limited-by-data) By: [Jonathan D'Souza-Rauto](https://news.keplergrp.com/author/jonathan-dsouza-rauto), on Apr 5, 2018 [1](https://news.keplergrp.com/tag/strategy/page/1) [...](https://news.keplergrp.com/tag/strategy/page/2) [4](https://news.keplergrp.com/tag/strategy/page/4) [5](https://news.keplergrp.com/tag/strategy/page/5) [6](https://news.keplergrp.com/tag/strategy/page/6) [7](https://news.keplergrp.com/tag/strategy/page/7) [8](https://news.keplergrp.com/tag/strategy/page/8)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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