Programmatic Blog | Strategy (7)

Strategy

Mobile app and video ad fraud continue to plague buyers & sellers

How can advertisers avoid ad fraud? Shailin Dhar, anti fraud expert explains how fraud is a problem across 3 areas: mobile, video & ...

By: Marketing, on Apr 2, 2018

Strategy

Combating the ad-fraudsters

Learn how to combat the ad fraudsters within the programmatic industry.

By: Marketing, on Apr 3, 2018

Strategy

What you need to create a programmatic advertising strategy

Find out what advertisers need to create a programmatic advertising strategy, taken from our programmatic guide with ISBA.

By: Marketing, on Apr 24, 2018

Strategy

Tackling Ad Fraud Requires a New Approach to Programmatic Measurement

Whilst ad fraud continues to create industry headlines, discussion on how to combat it is everywhere. But there is one frequently ...

By: Attila Jakab, on Apr 3, 2018

Strategy

How to juggle more agencies in a programmatic world

How can you add another agency to the plan without creating tension or increasing workload? Pete Hanford, Revenue Director, shares his ...

By: Pete Hanford, on Apr 5, 2018

Strategy

Why Sorrell is wrong about the in-house programmatic trend

Sir Martin Sorrell’s view that advertisers trying to do programmatic in-house will be a short-lived trend is incorrect, argues Infectious ...

By: Martin Kelly, on Apr 5, 2018

Strategy

The four tricks marketers miss with their own data

James Coulson, Strategy Director at Infectious Media, reveals four easy-wins that most marketers miss out on.

By: James Coulson, on Apr 4, 2018

Strategy

How to successfully challenge your programmatic media measurement (Updated for 2018)

Digital measurement has stumbled at the first hurdle, held back by a tendency to measure what is easy. Pete Hanford shares his insights on ...

By: Pete Hanford, on May 30, 2018

Strategy

Martin Kelly on programmatic in 2015 and where it's headed

BradInsight interviewed our CEO and co-founder Martin Kelly on programmatic in 2015, viewability and walled gardens

By: Martin Kelly, on Apr 5, 2018

Strategy

Is creativity limited by data?

The advent of programmatic advertising has enabled advertisers to use data to drive the performance of their online display campaigns.

By: Jonathan D'Souza-Rauto, on Apr 5, 2018

Blog

Mobile app and video ad fraud continue to plague buyers & sellers

Combating the ad-fraudsters

What you need to create a programmatic advertising strategy

Tackling Ad Fraud Requires a New Approach to Programmatic Measurement

How to juggle more agencies in a programmatic world

Why Sorrell is wrong about the in-house programmatic trend

The four tricks marketers miss with their own data

How to successfully challenge your programmatic media measurement (Updated for 2018)

Martin Kelly on programmatic in 2015 and where it's headed

Is creativity limited by data?

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