Programmatic Blog (20)

Strategy

Sir Martin Sorrell’s view that advertisers trying to do programmatic in-house will be a short-lived trend is incorrect, argues Infectious ...

By: Martin Kelly, on Apr 5, 2018

Infectious Media is thrilled to announce that has recently been shortlisted for six categories in three different industry awards.

By: Marketing, on Jul 13, 2017

Analytics

Some advertisers are saying anything under 100% viewability is not acceptable. But this might actually make your campaigns less efficient

By: Rachael Morris, on Apr 5, 2018

Strategy

James Coulson, Strategy Director at Infectious Media, reveals four easy-wins that most marketers miss out on.

By: James Coulson, on Apr 4, 2018

Strategy

Digital measurement has stumbled at the first hurdle, held back by a tendency to measure what is easy. Pete Hanford shares his insights on ...

By: Pete Hanford, on May 30, 2018

Analytics

Black Friday is a key opportunity for many retail marketers. But the challenge of cross-device makes accurate measurement difficult

By: Carter Crouch, on Apr 5, 2018

Strategy

BradInsight interviewed our CEO and co-founder Martin Kelly on programmatic in 2015, viewability and walled gardens

By: Martin Kelly, on Apr 5, 2018

Technology

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