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What Brexit Can Teach Brands About In-Housing

Martin Kelly, CEO and co-founder of Infectious Media, uses Brexit as an analogy to discuss the issue of in-housing, and explain why in ...
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By: Martin Kelly, on Dec 10, 2019
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2020: The year the service layer fights back

Infectious Media's CEO and Co-founder, Martin Kelly, shares his predictions and insight into what 2020 will hold for the ad tech and ...
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By: Martin Kelly, on Dec 5, 2019

Career Pathways: Holly Hosie, Senior Campaign Executive

Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life, as well as the the career options available to ...
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By: Marketing, on Apr 1, 2021
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How do you think about Supply Path Optimisation (SPO) for your business?

What's the best way to create value in the programmatic supply path? Rubicon Project speaks with Infectious Media's Dan Larden about IM's ...
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By: Dan Larden, on Nov 5, 2019
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Infectious Media launches in-housing consultancy

Infectious Media this week launched a dedicated consultancy advising clients how to activate, manage and control programmatic media buying ...
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By: Marketing, on Oct 17, 2019
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How MBNA progressed measurement to prove the true impact of display

MBNA used Infectious Media’s Incremental Measurement to help reveal the true impact of its advertising.
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By: Marketing, on Oct 11, 2019
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Expedia: Using Programmatic Guaranteed to access the best inventory

Read how we were able to help travel giant Expedia guarantee access to the right people in the right place and beat its CPA target by 82%.
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By: Marketing, on Oct 11, 2019
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Advising Deutsche Telekom on its paid media transformation

Case Study: How did Infectious Media help Deutsche Telekom to take control over its advertising by in-housing its digital media strategy?
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By: James Coulson, on Oct 11, 2019
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Bringing real-time, programmatic intelligence to out-of-home for John Lewis

To drive awareness of John Lewis' Home Solutions business, Infectious Media created the first real-time traded outdoor advertising campaign ...
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By: Marketing, on Oct 7, 2019
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How you can make a difference to your business - Video series part 3

In this third and final part of our short performance marketing video series, we look into how advertisers can make a difference to their ...
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By: Marketing, on Jul 23, 2019
 

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